Insights

SEQR acquires quality users with flexible CPI pricing

Discover how SEQR acquired quality users for their iOS and Android mobile wallet apps with flexible CPI pricing and showed great results in Sweden.

How to drive in-store sales with beacon technology

Brands are just starting to scratch the surface when it comes to location-based technologies. Beacons have made headway in the world we live in. Retail brands like Macy’s, Target, American Eagle, to airlines like Virgin Atlantic and sports leagues like Major League Baseball stadium (MLB) have already used beacons for different location-based campaigns. Every year,…

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Maximize mobile engagement and conversions with time-based communication

Leveraging personalization to boost mobile user engagement is a task for every brand that wants to succeed on mobile. It’s all about reaching users in the right moment and providing them with relevant information that will benefit them in that moment. Timing is an important aspect of engaging users and keeping them interested. When you…

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Use personalization in your app marketing strategy

Personalization is vital if you as a company want to provide value and build a meaningful relationship with your users. Nowadays, brands and companies collect so much data about their users. They should use all the data at hand to better understand what users need and provide it at the right time. Personalized experience and…

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Optimize your content for mobile with Accelerated Mobile Pages

Since the introduction of the smartphone the mobile landscape has always been dominated by the competition between mobile apps and the mobile web. When it comes to user experience, mobile apps have greater capabilities and thereby a clear advantage. The mobile web is technologically limited by bandwidth and site performance but it is slowly catching…

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Paid user acquisition: Promote your app on Google AdWords

If you want to stay ahead of the competition in the saturated app landscape and maximize revenue, you need to exploit all the available channels for app promotion. The first step is to be aware of all the channels and understand how they work. There is no doubt that App Store Optimization is a key…

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Mobile Marketing Insights: How App Replacement Drives App Downloads

Apps are being downloaded on the Apple App Store and Google Play every day. If you are an app developer or a brand that has an app, your app is competing with the rest to be the chosen one by the user. Once your app is downloaded, it starts another battle – to be used…

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App Store Optimering: Forskelle mellem Apple App Store og Google Play Store

Siden mobiltelefonen og apps blev almindelige har det globale appmarked været domineret af to store spillere og deres app stores – Apples App Store og Google Play Store. Begge stores blev lanceret i 2008 og frem til i dag er disse de to største konkurrenter på den mobile app arena. Andre app stores som Blackberry…

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App Store Optimering: Søgeordsanalyse og søgeordsoptimering

App Store Optimering (ASO) er for din app hvad Søgeordsoptimering (SEO) og konverteringsoptimering (CRO) er for dit website. Hvis din app skal have maksimal synlighed på Google mobilsøgninger og i den voksende mængde apps i App Store og Google Play, bør ASO være en integreret del af din app markedsføringsstrategi. 

5 Ways to Engage, Connect and Convert with Mobile Coupons and Loyalty Programs

This guest blog post will give you insights into how you can use mobile coupons and loyalty programs in your mobile marketing strategy in order to boost user engagement, re-engagement and retention.

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